2023
Doki-Doki Ice-creamery, Savannah, GA
Doki-Doki Icecreamery is more than just an ice cream shop– it’s an immersive sensory experience inspired by the playful spirit of Japanese pop culture and the nostalgic joy of childhood treats. Rooted in the philosophy that desserts should be as visually delightful as they are delicious, Doki-Doki transforms a simple scoop into an emotion.
Role- Brand Designer & Strategist
Art Direction
Interaction Design
Branding & Identity
Graphic Design
UX Research
Marketing Strategy
Website Design
Client /
Southern Cross Hospitality
"How do we design an identity that captures the pure delight of ice cream while standing out in a crowded market?"
The goal was to craft a vibrant, memorable brand that captures the essence of kawaii culture, playful indulgence, and sensory delight. Every touchpoint – from the logo to the in-store and website experience – needed to feel like stepping into a dreamlike world of sweetness and fun.
What I did:
As the UX Designer & Brand Strategist, I was responsible for shaping the visual identity and brand storytelling. My key contributions included:
Logo & Visual Identity Design
Website & Menu Design
Motion Design Elements
Brand Narrative & Storytelling
Instagram filters, TikTok challenges and digital stickers
