2024
NIKE
NIKE challenged our team to reimagine the Department of Nike Archives (DNA) and craft immersive brand experiences that celebrate the company's heritage while inspiring the future in collaboration with SCADpro. DNA needed to shift from a behind-the-scenes vault into a bold storytelling platform that would ignite the next generation of athletes, creators, and dreamers.
Role- Art Director/Design Lead
Art Direction
Marketing Strategy
Graphic Design
Type Design
AR/VR/XR
Client /
Nike
"How might we open the doors of the Department of Nike Archives (DNA) and transform it into a living, breathing experience– one that honors NIKE's past while inspiring its future?"
The goal was NIKE celebrating its 50th anniversary, where they sought to reintroduce the world to their history and not through a static exhibit, but through an experience that embodies motion, innovation, and evolution.
What I did:
Conceptualized "Legacy in Motion"– a narrative positioning that captures Nike’s ever-evolving spirit
Developed experiential touchpoints that blended archival storytelling with future-facing brand energy
Designed strategic experience flows to guide visitors through key moments in Nike’s journey
Collaborated across disciplines to bring the DNA to life through interactive, emotion-driven experiences