2025

Sister Sister Italian Deli, Charleston, SC (Opening Soon)

SISTER SISTER is a modern Italian deli that reimagines tradition with quirky, nostalgic charm. Inspired by two sisters who share a deep passion for artisanal food, the brand is rooted in authenticity, innovation, and warmth.

Role– Brand Designer & Strategist

Turnaround Timeline– 8 weeks total (Name changed a week before final production)

Client Type: High-end F&B entrepreneur

Art Direction

Type Design

Graphic Design

Print & Collateral

Marketing Strategy

Branding & Identity

Client /

Asher + Rye Studio

"How do we design a visual identity that balances the warmth of tradition with contemporary culinary innovation?"

The goal was to craft a distinct, memorable, and flexible brand identity that reflects the quirky yet efficient, nostalgic yet modern essence of the brand. Every visual element needed to tell the story of family, food, and artisanal craftsmanship, ensuring that the brand was positioned as both approachable and high-end.

What I did:

Brand Identity System
Logo Design & Visual Motifs
Illustrative Branding Elements
Packaging & Collateral