2022
Marvel Legacy Card Deck
The Marvel Legacy Card Deck reframes a standard 52-card deck into a structured narrative system divided into four visual families– Iron Man, Thor, Black Panther, and Captain America where each character is acting as a suite with its own identity system. Designed for a soft product launch toolkit, this deck was imagined as the centerpiece for limited-edition promotions, retail activations, and collector campaigns that live beyond the box.
Role- Art Director/Design Lead
Art Direction
Type Design
Graphic Design
Editorial Illustration
Marketing Strategy
Branding & Identity
Client /
Marvel Universe
"Marvel has long told its stories through film, comics and merchandise, but what if brand engagement could move beyond screens and shelves into a tactile system of storytelling?"
The goal was to create a promotional experience that honors the legacy of Marvel’s most iconic characters while giving fans a new way to connect, collect, and celebrate– not just through branding, but through communication design.
What I did:
Conceptualized the deck as a brand engagement system built on storytelling and suite-level design logic.
Created all custom face card illustrations in Adobe Illustrator and developed typographic hierarchy using Oswald font family with refined kerning, line spacing, structure & style variations.
Designed the deck layout, packaging system, and applied visual identity principles to differentiate suites while maintaining cohesion.