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2025
Chuck Day – Global Brand Experience (Enterprise)
Chuck Day 2025 was a global, culture-forward brand moment designed to strengthen employees’ emotional connection to Converse’s most enduring icon: Chuck Taylor. The challenge was not awareness– it was meaning.
Role– Lead Brand & Visual Designer
Client: Converse Global Employee Communications (Enterprise)
Art Direction
Print & Collateral
Graphic Design
Editorial Illustration
Motion Graphics
Branding & Identity
Client /
Converse
"How do you make a heritage brand feel deeply personal to tens of thousands of employees across geographies, roles, and cultures?"
As Lead Brand & Visual Designer, I:
Defined the visual and editorial system for Chuck Day
Designed core brand assets adaptable across regions
Led print and content design for Converse Folks
Partnered cross-functionally with Enterprise Comms, HR, Retail, IT, Security, Global Marketing and Regional Teams
I operated at the intersection of brand strategy, design systems, and cultural storytelling.
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