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2025
Peregrin Rooftop Bar, Savannah, GA
Perry Lane Hotel sought to transform its rooftop space into a unique, immersive experience reflecting the hotel's sophisticated yet welcoming ambiance. The client aimed to create a natural, tranquil environment, inspired by the fictional character Adelaide Harcourt, while maintaining brand consistency with the existing Perry Lane aesthetic.
Role- Art Director and Brand Strategist
Art Direction
Website Design
Branding & Identity
Graphic Design
Type Design
Marketing Strategy
Print & Collateral
Client /
Perry Lane Hotel
"How do we create a brand identity that embodies sophistication while maintaining an inviting, lively ambiance?"
What I Did:
Pitched a logo concept inspired by the rooftop’s architectural blueprint, blending heritage with modernity.
Led the graphic design and motion design team to develop the website landing page and digital brand experience.
Designed a custom menu, collaborating with copywriters to craft a narrative-driven dining experience.
Partnered with interior designers, mural artists, and experience designers to bring the vision to life to curate client presentations.
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