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2025
SNAPS
SNAPS Hat Clip was a category-defining product moment built to make the most overlooked surface in golf — the back of a cap — as a eye-catchy branded instrument for swing intelligence, posture, and motion. The challenge was not invention — it was meaning. This project includes in-depth photoshop techniques/tools used in the process.
Role– Lead Product Designer
Art Direction
Branding & Identity
AR/VR/XR
Marketing Strategy
Client /
SNAPS
"How do you turn a small piece of hardware into a category-defining brand — one that signals craft, intelligence, and athletic performance in equal measure?"
What I did:
Defined the visual and editorial system for the SNAPS launch
Designed core brand assets composition across product, course, and campaign environments
Led product editing direction across studio, lifestyle, and post production details
Partnered cross-functionally to create AR-style intelligence layer that translates raw sensor output into a product story
I operated at the intersection of industrial design, brand storytelling, and AI-driven sports performance.
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