Projects

NIKE challenged our team to reimagine the Department of Nike Archives (DNA) and craft immersive brand experiences that celebrate the company's heritage while inspiring the future in collaboration with SCADpro.

Role- Art Director/Design Lead

GOODLIGHT set out to elevate its presence across both digital and physical spaces through a data-driven, emotionally resonant campaign. As part of the in-house creative team, I led the 360 strategy across influencer marketing, email, social, and retail environments. From A/B-tested content to branded shelf displays at Sephora and Netflix activations, the work merged performance with storytelling to grow community, boost engagement, and drive ROI.

Role – Graphic Designer & Campaign Strategist

JAMS+STARK wanted to transform a historic aircraft hangar into a modern, multi-use event space called COLITE CITY. A 5-week collaborative studio project reimagining a dormant airplane garage into an adaptable venue featuring a convention center, wedding hall, and food court.

Role – Art Director and Brand Strategist

ADOBE SKY – The Future of Creative Workspaces was imagined as Adobe’s conceptual leap into AR/VR-powered design spaces. This project was a speculative design sprint exploring the future of creative workspaces using XR (Extended Reality). It empowers both amateur and expert creatives by building a responsive, inclusive environment that knows how you create, where you create and what tools you need.

Role – AI Researcher  / Experience Designer

This is under NDA, but I’ve put together a teaser. Let’s connect if you’d like a deeper look!

SISTER SISTER is a modern Italian deli that reimagines tradition with quirky, nostalgic charm. Inspired by two sisters who share a deep passion for artisanal food, the brand is rooted in authenticity, innovation, and warmth. Every dish tells a story of local farmers, handcrafted goods, and a shared culinary heritage, inviting customers to experience the genuine flavors of Italy with a fresh perspective.

Role– Brand Designer & Visual Strategist

Doki-Doki Icecreamery is more than just an ice cream shop– it’s an immersive sensory experience inspired by the playful spirit of Japanese pop culture and the nostalgic joy of childhood treats. Rooted in the philosophy that desserts should be as visually delightful as they are delicious, Doki-Doki transforms a simple scoop into an emotion.

Role- Brand Designer & Strategist

Lab560 is a research-driven initiative that empowers students to integrate Artificial Intelligence (AI) into their creative workflows. 

Designed as an educational platform, Lab560 provides hands-on resources, workshops, and AI tools to help students enhance their creative potential.

Role- Instructional Designer and AI researcher

Perry Lane Hotel sought to transform its rooftop space into a unique, immersive experience reflecting the hotel's sophisticated yet welcoming ambiance. The client aimed to create a natural, tranquil environment, inspired by the fictional character Adelaide Harcourt, while maintaining brand consistency with the existing Perry Lane aesthetic.

Role- Art Director and Brand Strategist